A self-published author wears two hats. The first and most enjoyable hat is producing the written word that hopefully will be enjoyed by many readers. The second hat doesn’t always feel real comfortable perched on my head because that is the hat referred to as ‘marketing the book’. Last week I and my support staff (my wife Kathie) climbed into our Chevy Cruze and headed to St. Cloud to do a little book marketing. As we were cruising down Interstate…..